Since the ‘Year of VR’ in 2016, VR technology has experienced rapid development, with significant improvements in both hardware and content. However, VR arcades remain largely focused on the experiential level, leading to consistently low repurchase rates. DreamTech has been exploring how offline VR can break free from the constraints of the experience model to achieve substantial profitability for VR arcades.
As China’s largest VR gaming platform, DreamTech serves over 5,000 experience venues and more than 10,000 terminals. The company began its involvement in the VR industry in 2013, making it one of the earliest innovative teams to enter the VR sector in China. Through in-depth visits to the country’s top offline VR arcades, DreamTech has learned that a membership system plays a crucial role in the operation of offline VR venues. This time, DreamTech exclusively releases a membership-centric upgrade plan for VR e-sports arcades, aiming to provide the VR industry with stronger profitability and lead the transformation of offline VR. Keywords: VR E-sports Arcade. A VR e-sports arcade is a large-scale offline venue primarily featuring large-scale spaces, multiplayer connectivity, and a membership system. Through real-life competitive activities in large spaces, multiplayer games, competitive tournaments, and a variety of entertainment projects, it attracts experiential players to become core members, maintaining high repurchase rates within the venue. This approach allows VR experience centers to completely move away from the light experience model, increasing the turnover of existing venues by 3 to 6 times and achieving significant profitability. Let’s take a look at how VR e-sports arcades achieve a 3 to 6-fold increase in turnover. The Comparison Between Traditional VR Experiences and VR Membership E-sports: 1. Business Model: In traditional VR experience centers, after customers complete their experience, their interest in returning for a second visit is generally low, resulting in low repurchase rates and difficulties in increasing turnover. VR e-sports arcades, on the other hand, offer more projects to attract customers to sign up for memberships. Multiplayer connectivity provides a more immersive and interactive experience, leading to higher profitability compared to single-player experiences. VR e-sports emphasizes membership sign-ups, as members continue to consume within the venue and recommend more friends to join, accumulating popularity for the store. This results in high repurchase rates and a significant increase in turnover. 2. Revenue Comparison: Traditional VR Experience: Based on a minimum of 100 new customers per month, with a single consumption of 30-50 RMB. Monthly Turnover: 100 people × 30 to 50 RMB = 3,000 to 5,000 RMB. VR Membership E-sports: Based on a minimum of 100 new customers per month, with an initial membership fee of 200-500 RMB. As repurchase rates increase, the average overall value of a membership ranges from 500 to 1,000 RMB. Monthly Turnover: 100 people × 200 to 500 RMB = 20,000 to 50,000 RMB. Summary: Based on the performance of existing VR e-sports arcades, focusing on membership sign-ups and upgrading to VR e-sports arcades can increase turnover by at least 400% to 600%.NO.1 Super Space (Real-Player Competition)
Supports 40-100㎡ full-space positioning, enabling players to move freely in an expansive area while synchronizing movement in the virtual world for realistic close-range interaction. Diverse game modes include team play, defense, gunfights, puzzles, and versus battles, surpassing all current VR experiences to deliver unparalleled immersion. This provides cutting-edge hyper-realistic virtual reality interactions, significantly boosting new customer membership conversion rates. Features: • Free movement in large spaces, completely eliminating controller-based locomotion • Permanently eliminates motion sickness • Synchronized real-world movement in virtual environments • Authentic player-vs-player competition and interaction • Irreplaceable exclusive titles with continuous updates • Real-time multiplayer co-op and challenge games Game Introductions: • Final Squad Game Type: PVE, Multiplayer Zombie Shooter Description: The most intense zombie shooter ever, with hundreds of firearms for stylish zombie elimination! Form an elite task force with friends and engage in exhilarating zombie combat. Duration: 10-15 minutes Supported Players: 6 • Frontline Heroes Game Type: PVP, Face-to-Face Shooter Description: Engage in intense real-time multiplayer battles in virtual worlds, using physical positioning for evasion. Choose from multiple classes and weapons for close-quarters or long-range dominance. Duration: 10-15 minutes Supported Players: 6 • Helios Game Type: PVE, Multiplayer Infinite-Space Adventure Description: Years ago, the AI ‘Helios’ discovered and occupied an unknown planet. You and your teammates traverse the planet across multiple zones to eradicate the corrupted ‘Helios’. Duration: 10-20 minutes Supported Players: 3 More Super Space Games: Great Era Heroes, Decisive Battle 2017, Dragon Flame Special Ops: Blade Unsheathed, Starfleet: Invasion… NO.2 Arena Space (Multiplayer Competition) A standard VR gaming space focused on multiplayer connectivity, enabling virtual teaming and competition through online matchmaking. Diverse game genres include battle royale, zombie survival, Taoist transformation, boxing rings, and skiing competitions. Rich multiplayer themes foster deeper player interaction, directly increasing membership conversion and repurchase rates. Features: • Multiplayer co-op and challenges • Engaging online multiplayer experiences • VR tournament competitions • Diverse game genres and mechanics • Continuous AAA title updates • Highly authentic PC-style battle royale • Global online competitive gameplay • Real-time voice communication • 30 players airdrop onto a fatal island • Airdrop looting, weapon scavenging, strategic gameplay, and team battles • Fierce combat on the island of doomCompete for the title of ‘Chicken King’ and enjoy thrilling VR battle royale action! In the historically eerie funeral parlor, surrounded by zombies and haunted by female ghosts appearing and disappearing, individual strength is insufficient. Taoist priests from Maoshan wield dual swords to immobilize and eliminate the undead. ‘Funeral Parlor Party – Duo Competition’ allows two players to join forces against zombies and female ghosts, ensuring you never face demons alone.
As zombies outbreak worldwide, you and your team will unite to confront the zombie onslaught across various locations, saving countless lives by eradicating the undead. If you are an enthusiast of zombie-slaying games and a hardcore player with refined tastes in extermination methods, this VR game is perfect for you. More exciting games: ‘Source Code’, ‘Creed: Rise to Glory’, ‘Shattered Seal’, ‘Fantasy Skiing – Online Competition’, ‘Space Fist 2018’, ‘Heroic Age: Awakening’, ‘Eternal Warrior: Awakening’, ‘Wonderland Guard VR’, ‘Original Sin – Global Online Competition’, ‘2017’, ‘Bio Effect’… NO.3 Dynamic Space (Peripheral Competition): Dynamic Space utilizes high-end equipment to deliver authentic VR motion sensations. While your eyes are immersed in the virtual world, your body experiences intense sensory stimulation. Enter Dynamic Space and transform into a race car driver or a battlefield general on horseback. Based on eSports, Dynamic Space features large-scale peripherals with competitive, realistic,, and comfortable qualities. eSports treadmills and racing setups fully showcase the charm of VR eSports through events like ‘Racing Competitions’, ‘Treadmill Multiplayer Matches’, and ‘Warhorse Battles’, offering fun and competitive VR eSports experiences. NO.4 VR eSports Arena Industry Standards: Large-scale offline VR eSports arenas focus on expansive spaces, multiplayer connectivity, and membership systems. They maintain standardized membership protocols, emphasize member management in operations, and cultivate core users. Exclusive features include tailored pricing, business strategies, member-specific timing systems, high-end equipment, and AAA titles. To be continued… Detailed will be released by DreamMaker soon! ‘VR eSports Arena’ has been established in regions such as Fujian, Inner Mongolia, Guangxi, Hunan, Shaanxi, Liaoning, Guangdong, Heilongjiang, Ningxia, and Tibet. Implementation is ongoing in Jilin, Jiangxi, Shandong, Zhejiang, Anhui, Jiangsu, Sichuan, Yunnan, Guizhou, and Hubei. Exclusive agency rights for ‘VR eSports Arena’ by DreamMaker include free access to beta game testing and early trials of more exciting game content.Benefit from exclusive ultra-low prices on hardware peripherals with abundant discounts.
We hold sole authorization for large-scale VR space solutions, offering formal licensing that is exclusively available through us. Unlock double revenue through unique profit-sharing partnerships with DreamMaker software content. DreamMaker provides comprehensive after-sales support for both software and hardware. Access complete operational and gaming solutions tailored for VR esports venues. Receive nationwide online promotion assistance to amplify your reach. If you are confident about the future of offline VR and committed to excelling in the offline VR market, we invite you to contact us for the most professional and integrated VR esports venue upgrade solutions. DreamTech is now recruiting exclusive city agents to jointly promote VR esports venues. We welcome all inquiries and collaboration discussions.
