To capture the hearts of the younger generation, Harbin Beer has unveiled an irresistible new look. Embracing the rising national trend, the brand has launched a stylish New Year packaging design enhanced with innovative AR technology. Celebrate the festivities and enjoy Harbin Beer with friends while scanning the packaging to immerse in an interactive AR national trend experience—an exhilarating way to ring in the New Year!
Ready to dive in? Here’s your quick guide: Step 1: Open Alipay’s AR scanner and aim it at Harbin Beer’s national trend New Year packaging. Step 2: Activate Mayi Tegong’s AR technology to bring the national trend to life and unlock exclusive New Year surprises from Harbin Beer! If you’ve completed these steps, congratulations! The door to Harbin Beer’s national trend world is now open. But there’s more: Harbin Beer has released six distinct national trend packaging designs, each endorsed by a young ambassador. Participate in AR interactions to vote for your favorite design team. The winning team’s ambassador will curate a national trend culture exhibition in New York. In the pursuit of brand rejuvenation, creativity is key to leading trends. Mayi Tegong’s cutting-edge AR technology has empowered Harbin Beer, a century-old brand, to innovate and stand out in the competitive New Year marketing landscape. Moving forward, Mayi Tegong will continue to explore creative AR scenarios, transforming homogeneous marketing approaches.
