Avoiding the fatigue of early mornings and the heat of the afternoon, we sparked another wave of excitement on the evening of August 4th at Zhangjiang Drama Valley. What is the current state of VR offline entertainment? What are the prospects for the latest hardware devices and new technologies like naked-eye 3D? Let’s revisit the highlights of this event!
Opening Speech by Lu Xiaowei, General Manager of Shanghai Zhangjiang Cultural Holding Co., Ltd. Lu Xiaowei, General Manager of Shanghai Zhangjiang Cultural Holding Co., Ltd., delivered the opening speech. She reviewed the achievements and original aspirations of Zhangjiang Cultural Holding over the past decade and highlighted key accomplishments related to the AR/VR field. Since 2014, VR industry support and implementation have been integral parts of Zhangjiang Cultural and Creative initiatives. The VR vertical incubator brand, Chuang e Space, jointly established by Zhangjiang Cultural Holding and Hejing Capital, has been fully implemented in the Zhangjiang Cultural Park, becoming a renowned brand in the VR sector. Currently, Chuang e Space operates four spatial application projects and will continue to support outstanding enterprises and projects, contributing to the industry. In conclusion, Lu emphasized that industry development relies on the drive of talented individuals, wishing the event success and looking forward to insightful sharing from industry guests. Introduction by Chen Shijie, Head of Entrepreneurship Services at Shanghai Jiao Tong University National Science Park (VRCORE Strategic Partner). Chen Shijie outlined the development journey and overall profile of Jiao Tong University Science Park since its establishment in 2001, including achievements in innovation and entrepreneurship cultivation, transformation of university scientific and technological achievements, and contributions to regional innovation, as well as performance and plans dedicated to the artificial intelligence industry. According to Minister Chen, the Jiao Tong University Artificial Intelligence Research Institute will soon collaborate with the science park on transforming scientific and technological achievements in AI. As a foundational technology in the AI field, virtual reality holds broader application prospects under the premise of vigorous AI development. Jiao Tong University Science Park will also partner with VRCORE to advance VR services in areas such as achievement transformation and intellectual property protection, promoting the application of virtual reality in the AI industry. Guest Speech by Chen Yibin, Strategic Cooperation Director of Intel China. Having just celebrated its 50th birthday, Intel is transforming into a data-centric company, providing world-leading computing power and algorithms while continuously driving computational innovation. Intel lays the innovative foundation for the future of data with cutting-edge technology, delivering the most exceptional customer experiences. The innovation driven by the data deluge fuels transformative changes, with Intel closely collaborating with partners in fields such as artificial intelligence, autonomous driving, virtual reality, and 5G communications to offer end-to-end platform solutions that drive innovation and growth.At the product level, Intel collaborates deeply with industry partners such as OEMs to continuously innovate in hardware products, enhancing computing power while catering to the diverse needs of gaming enthusiasts. Simultaneously, Intel has established a dedicated game software team responsible for developing performance libraries or SDKs, enabling game developers to efficiently optimize CPU and other hardware capabilities. While maintaining a focus on VR applications across various industries, Intel continues to launch new products like the NUC Pluto Canyon to support VR development and places greater emphasis on partners providing systemic solutions.
Guest Speaker: Lorin Gan, Investor at OmniVR. Lorin Gan from OmniVR, Indonesia’s largest VR company, was invited to the salon event. During his presentation, he introduced OmniVR’s development history and current status in the VR field, along with an analysis of offline experience stores and implementation activities in Indonesia. Lorin shared some data from OmniVR’s offline experience stores: Pricing: 50,000 to 75,000 Indonesian Rupiah (equivalent to 25-35 RMB) per 15 minutes. Audience composition: 90% children, 10% teenagers and adults. Most popular content: Job simulation, action and shooting games, sports-related games. Monthly footfall (across currently open 3 stores): 1,500 to 2,500 visits. In conclusion, Lorin stated that OmniVR’s next focus will be on collaborating with cinemas for offline hardware facilities and introducing international IPs to the local Indonesian market. Guest Speaker: Xie Hang, CEO of Watermelon Interactive Entertainment. Specializing in large-scale multi-player interactive VR experiences, Watermelon Interactive Entertainment’s CEO Xie Hang shared insights from two years of research and operation during the event. In his presentation, Xie emphasized key aspects to enhance user experience: starting from analyzing user psychology, mastering the optimal experience duration, rhythm patterns, communication principles, and technical proficiency. In a typical 15-minute experience, reasonable timing is arranged based on the golden three-minute principle; understanding user psychology to establish a rhythm mode of small goals plus small cycles; adopting a “me-centered” “beginner-friendly” language interaction principle; technically prioritizing smoothness > comfort > clarity, avoiding disruptions, acting within capabilities, and delivering a better experience. Guest Speaker: Wang Hao, Vice President of Kangde Xin’s 3D Business Group. As a high-tech materials enterprise, Kangde Xin is committed to “building a world-class platform based on advanced polymer materials.” Wang Hao, Vice President of Kangde Xin’s 3D Business Group, presented a sharing on the company’s technology and applications.Research into the development of display systems indicates that the next generation of intelligent display technology is advancing toward naked-eye 3D. Utilizing polymer-based 3D display films, Kangde Xin has successfully implemented naked-eye 3D in mobile products, establishing this as a key application area for the technology.
SR (Simulated Reality), based on naked-eye 3D technology, delivers a highly immersive experience through diverse interactive methods. It offers innovative display and marketing solutions for industries such as real estate, culture and museums, tourism, and education. In commercial entertainment, it integrates with gaming, peripheral products, and screen advertising. Various cooperative models and strategies within industry alliances will continuously energize the integration of new display technologies like naked-eye 3D with practical applications. Additionally, Kangde Xin participated in this year’s China Joy, with its booth located at W3 Hall – B304. The booth layout is provided below, and visitors are welcome to experience the offerings.
