The 2018 Double 11 Shopping Festival concluded impressively at 24:00 on November 11, 2018, with Tmall achieving a transaction volume of 213.5 billion RMB and JD.com reaching 159.8 billion RMB. During this nationwide shopping extravaganza, iQiyi Smart VR reported outstanding results. According to data from Tmall Business Advisor and JD Compass, iQiyi VR All-in-One Headset secured the dual championships in both sales volume and revenue within the VR category on both Tmall and JD.com platforms.
On Tmall’s iQiyi Smart Flagship Store, the brand achieved the title of ‘Quadruple Crown in the VR Industry’ by ranking first in VR industry sales revenue, VR all-in-one headset sales volume, VR industry visitor traffic, and VR all-in-one headset conversion rate during the Double 11 event. This honor solidifies iQiyi VR’s leading position in the market. On JD.com’s iQiyi VR Self-Operated Flagship Store, the brand dominated six major rankings, securing top positions in VR category sales volume and revenue, VR all-in-one headset sales volume and revenue, and VR box sales volume and revenue. Additionally, iQiyi VR competed with established hardware brands like Apple, Samsung, and Huawei, breaking into the top ten of JD.com’s Smart Wearables list. Although Double 11 has traditionally been associated with promotions and low prices, it has gradually shifted away from a price-war model in recent years, driving product premiumization instead. In this context, iQiyi VR demonstrated its strength with concrete data. As one of the most popular VR products, iQiyi VR attracted over 1 million online viewers and provided immersive experiences to more than 30,000 consumers on Double 11. The key reason for iQiyi VR’s success on both Tmall and JD.com lies in its strong focus on user experience. From the initial design phase, iQiyi addressed common issues with traditional VR devices, such as motion sickness, blurriness, and limited content, through integrated hardware and software solutions. The VR all-in-one headset features a custom 4K ultra-high-definition fast-response screen—the highest resolution in its category—ensuring detailed visuals without motion blur to prevent discomfort. To enrich content offerings, the iQUT Future Cinema in iQiyi VR All-in-One Headset includes over 10,000 movies, 20,000 panoramic videos, and thousands of customized high-quality VR films, supporting 8K panoramic video decoding and playback.To provide users with a more diversified VR experience, QiYi VR has partnered with Viveport to launch over six high-quality VR applications, including several industry-leading mobile VR games, continuously enriching the VR content ecosystem.
Through ongoing software iterations, the product has undergone seven major version upgrades and two application updates, adding features such as LAN playback, mobile screen mirroring, and third-party application installation. In content operations, daily recommendations of 2D/3D/panoramic content are tailored to user preferences. Blockbuster films like “Dying to Survive” and “Hello Mr. Billionaire” are simultaneously premiered on iQiyi, offering the highest quality content. User engagement metrics show 68.6% secondary retention, 88.1% monthly activity, and an average playback duration of 56.5 minutes. The upcoming Hollywood release “Ant-Man 2” is highly anticipated. iQiyi has introduced a super user program, implementing a “staff as customer service” concept where professionals directly assist users for faster and better support. Users participate in product iterations through updates and priority access to new features. Expanding across platforms like JD.com and Tmall, iQiyi demonstrates strong market performance, proving that mature products are consumers’ preferred choice.
