Pico’s Senior Product Director, Zhang Ming, successfully hosted the Unite Beijing 2018 conference at the National Convention Center from May 11th to 13th. As the largest global gathering of Unity developers, the Unite conference has historically served as a platform for developers to engage with industry leaders, exchange technical knowledge, and understand industry trends. This year’s conference included technical sessions, discussions, and sharing of Unity technology, as well as a variety of exciting topics covering cross-platform game development, Unity’s role in various industries, and the specific applications of Unity in combination with AR/VR/MR.
On May 12th, Zhang Ming was invited to deliver a keynote speech on the theme of ‘The Current Status and Challenges of the VR Market,’ providing developers with a detailed description of the development trajectory of VR and the current state of the VR industry. He shared the direction of VR content demand and future development expectations with developers. Zhang Ming, Pico’s Senior Product Director, told Unity developers about ‘The Past and Present of VR. ‘1. The VR industry is in a stable growth phase, with a positive outlook for the future development of all-in-one devices. Zhang Ming expressed his views on the current state and prospects of VR development. He stated that, similar to other technologies, VR follows the ‘Technology Maturity Hype Cycle,’ which means it will first fall into a low point after a boom before showing a trend of stable development, which is an inevitable manifestation of capital expectations encountering reality bubbles.
After experiencing a shift from ‘overheated’ to ‘overcooled,’ the entire industry has now entered a rational growth phase, with hardware shipments, content development, and investment and financing performance all in a stable climbing period. Regarding specific product forms, Zhang Ming proposed that mobile VR, especially all-in-one VR devices, could become the main form of future VR products and have the potential to lead VR towards an explosion. This judgment is also supported by authoritative data. According to the IDC market forecast report, the global and domestic VR headset markets will maintain stable growth from 2018 to 2022, with all-in-one VR devices growing particularly rapidly and expected to reach parity with PC VR around 2020. VR headset market forecast (in thousands) 2. ‘Lighter’ content may be more in demand. Regarding the VR content that developers are more concerned about, Zhang Ming pointed out that as VR gradually matures in display and processing capabilities, with truly robust hardware infrastructure and the industry-recognized OpenXR standard being realized, VR content development is about to enter a springtime.In the realm of game design, he proposed the viewpoint that ‘playability is more important than cool graphics. ‘ Playability does not equate to relying on cool special effects; it can be considered and developed from aspects such as narrative experience, strategy, exploration, puzzle-solving, and cooperative interaction. In the familiar field of 2D games, previously popular games like ‘Don’t Starve’ and ‘Minecraft’ employed simple visual effects. In the VR game domain, the top two most popular PSVR games in 2017, ‘Job Simulator’ and ‘Superhot VR,’ even achieved massive downloads with simple, line-based designs. Moreover, in balancing game play and complex design, if game developers focus more on the playability and fun of the game, making it ‘lighter,’ it will be more convenient for the game to be ported across different platforms (PC, mobile, VR), achieving efficient returns and keeping up with the trend of ‘mobilization’ in VR games. PSVR games ‘Job Simulator’ and ‘Superhot VR’. Pico itself is committed to building a system to provide a platform for more quality content. Additionally, Zhang Ming briefly introduced Pico’s VR all-in-one strategy, its all-in-one products, and independent development platform to the attending developers. He used high-scoring games like ‘Wands’ and ‘My VR Girlfriend,’ which run on the Pico platform, to demonstrate the current gaming capabilities of Pico’s mobile VR platform. ‘Pico possesses a software system and a developer platform, and has created a complete content introduction mechanism, covering all aspects from adaptation support to operational maintenance, striving to play the role of the ‘stage builder,’ providing content providers with the opportunity to ‘perform well.’ According to the latest developer expectations report released by VRCore, Pico was widely favored by developers in 2017, with an actual development proportion reaching 28%, becoming a leader among all-in-one platforms. This proportion is expected to increase to 32.9% in 2018. It is reported that in addition to technical exchanges and keynote speeches, this event also added an exhibition area, gathering well-known brands such as Google, Intel, Alibaba Cloud, and Windows MR. Pico also participated in the exhibition with its Pico Goblin and Pico Neo all-in-one devices, with the booth located on the 3rd floor of the National Convention Center at C04, bringing an ultimate wireless VR experience to the live audience. For more information, please visit Pico’s official website: http://www.
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