The Breakthrough of Retail Revolution: Smartphones and AR Technology

In today’s era of rapidly evolving smartphones, high performance is no longer the sole focus for consumers, nor is it the only new challenge for mobile phone manufacturers on the path of innovation research. Facing the vast global market with diverse needs from smartphone users, how can one achieve market success? The integration with new technologies is an inevitable trend. The launch of Apple’s ARKit and Google’s ARCore platforms has sent a strong signal to the market that the era of smartphones combined with AR is upon us.
On April 12th, the Huawei P20 China launch event will unveil the true face of this highly anticipated new Android flagship. It is reported that the Huawei P20 series will fully support ARCore and will be equipped with Huawei’s self-developed engine, HUAWEI AR Engine, marking Huawei’s official entry into AR.

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It is evident that the self-developed HUAWEI AR Engine is the core focus of the Huawei P20. The uniqueness of the HUAWEI AR Engine lies in its vertical surface recognition and support, enabling the placement of items such as TVs and air conditioners on vertical walls, a feature not present in other existing engines. The application prospects of this technology are clearly in the increasingly popular AR shopping in real scenes, with JD.com undoubtedly leading the industry in this regard.

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During the AR demonstration section of the launch event, JD.com’s AR shopping was officially showcased, displaying the future home shopping scenario.

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